We’ve always held the view that entrepreneurs are driven by their passion to create rather than their passion to create wealth, as many might think. Here’s an example of a small business driven by its owner’s love for soft drinks.
What’s remarkable about John Nese, owner and founder of Galco’s Soda Pop Stop, is that he has unintentionally created his own blue ocean strategy, selling something as simple as ’sugar water’. (Thanks to the Startup Melbourne blog for bringing this clip to our attention, created by foodie website Chow.)
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Jamie Ross
April 3rd, 2010 at 9:34 pm
What a great video. Something about how happy and involved this guy is with his business really got me – loved the whole thing. What’s the bet he works there every single day and loves every customer?! Thanks.
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