This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
1. THE BEGINNING
This innovation initially came to life when…
ntegrity Academy offers students a way to drive their organisation’s digital marketing strategy and implementation. It serves as an alternative to other marketing courses based solely in theory, and fills the need for an up-to-date digital marketing course in Australia.
2. WHAT & HOW
The purpose of this innovation is to…
…to ensure the most up-to-date curriculum, Academy brings in our own strategists to teach the frameworks, processes and tools we use when creating award-winning strategies for our clients. This is in contrast to other marketing courses where one instructor is responsible for a wide range of topics, and to other agencies, where digital know-how is jealously guarded.
It does this by…
…most Australian universities offer general marketing courses rather than a specific digital marketing curriculum. Further, the one off-digital courses that do exist can help supplement a strong foundation, but don’t offer sustained, holistic strategic training. Academy uses the same strategic framework that has worked with ntegrity’s clients, and guides students through each step of setting and executing a digital strategy.
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Posted by ntegrity on Monday, December 11, 2017
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
Through Academy training, students learn the strategic approach, and tactics of modern digital marketing so that they can directly apply this to real-world practice. They see how their team can create a great digital experience for their customers.
Its various benefits to the customer/end-user include…
We believe that predecessors didn’t want to solve this problem: many agencies rely on a lack of digital confidence in their clients to ensure client retention. Meanwhile, within organisations, most marketing professionals digital capabilities have been self-taught, on the job, and traditional marketing education hasn’t emphasised digital strategy, focusing instead on tactical training.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
University and TAFE training; short courses in digital tactics either in person (such as General Assembly) or online (Udemy, Lynda/LinkedIn Learning, etc), or on-the-job training. There are no competitors that specifically address the needs of NFPs and public sector teams.
5. TARGET MARKET
It is made for…
NFPs and government teams, as well as mission-driven small businesses that have often felt left behind in the digital revolution. There are over 2.5 million such organisations in Australia, each one with at least one person in charge of marketing.
As the needs of NFPs and public sector teams were especially ignored by current market offerings, we have developed our curriculum around the needs of those teams: we teach NFP teams to adopt the best practices of the private sector, while leading small businesses to drive their marketing with more heart, as is done in NFPs.
It is available for sale through…
Online (https:///www.ntegrity.academy) as a digital product, and in person in the Melbourne CBD. Our primary channel has been word of mouth, followed by digital advertising.
Our marketing strategy is to…
Build Academy into our client proposals as an addition to our services, and market Academy to very small teams, which may not have enough budget to work with an agency, and see training as a more cost-effective alternative. We have made strong use of our networks as well as email marketing, lead generation, digital advertising and affiliate marketing.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
Maven Judge Vote: ntegrity Academy – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)