Home SMART 100 2015 Nitro Pro

Nitro Pro[SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

…Tasmanian-born Founder/CEO Sam Chandler started a company (ARTS PDF, 1998) to develop plug-ins for Adobe’s PDF products. The company was reborn in 2005 as Nitro Pro when Sam ditched the plug-in business, and went head-to-head as a direct competitor to Acrobat – who were being deployed to a select few in an organization due to its price point.

Nitro Pro gives everyone the ability to create, prepare, sign documents efficiently – providing a level playing field for all. Now, Nitro is changing the way the world works with documents, enabling document productivity and workflow on the desktop and in the cloud.

2. WHAT & HOW

The purpose of this innovation is to…

…accelerate the way businesses create, prepare, and sign documents. Anytime, anywhere – saving your workforce hours everyday. Nitro Pro is the 1st and leading alternative to Adobe Acrobat – delivering more value through clean UI, simple deployment, and amazing customer service.

It does this by…

…giving you all the tools of Adobe Acrobat without the price tag. Its problem oriented features set with little to no learning curve is 1/3 of the cost of Acrobat, and it does not overwhelm users with overly persistent updates. Its creation, sharing and collaboration features, along with Nitro Cloud seamless connectivity frees users from being weighed down by ‘paperwork’.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

…of the amount of value we’ve packed into the product: – Budget-friendly: a mere fraction (1/3) of the cost of Adobe Acrobat. – Compatibility: Microsoft ribbon user interface, 100% compatible with other PDF solutions.

It’s also experiential: No annoying persistent updates requests to overwhelm users. – And it’s seamless: one-touch Nitro cloud connectivity for secure, legally-binding e-signatures and real-time document sharing/tracking and more.

Its various benefits to the customer/end-user include…

…for IT: easy migration/adoption, significant cost-savings, ability to equip more employees for less, reliable local customer support, silent updates, reduction in equipment spend. For end-users: easy navigation around the product, quicker turnaround on contracts, smoother workflow processes, reduction of waste

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…the ghastly process of print-scan-save. Then came Adobe Acrobat with a hefty price tag and complicated deployments. Some organizations sparingly equipped Administrators and power users with Acrobat, but were bombarded with requests to create, prepare, sign PDF files, creating a bottleneck. Businesses need to equip most/all their workers with tools for self-sufficiency while being mindful of IT budgets.

Its predecessors/competitors include…

…while there is a small but growing bunch of document productivity solutions out there such as Nuance and FoxIt, Adobe Acrobat Pro is the only true competitor of Nitro Pro.

5. TARGET MARKET

It is made for…

…everyone who has been frustrated at how unproductive working with documents can be! From individual users to small/medium businesses to large enterprise organisations, Nitro Pro is catered to any type of information/knowledge worker who relies on ‘paperwork’ as part of their day to day.

Industries heavy on paper-based processes, such as legal, government, financial services, engineering and education, and departments such as HR, sales and marketing are especially suited for Nitro Pro. We have sold Nitro Pro to over half of the Fortune 500, and have over 500,000 customers currently.

It is available for sale through…

…two channels: Online – no-fuss, directly on our site, or via our subsidiary sites. And there are direct sales – directly from our global enterprise and business sales teams in Melbourne, San Francisco, Dublin, or selected channel partners

Our marketing strategy is to…

…promote document productivity as a pre-requisite to success. We encourage the highest number of people to experience Nitro Pro – be it via a one-off PDF document conversion experience, a trial, or an individual or business purchase. We delight our customers from the get-go: best ease of use, reliable local customer support, education, events, and most importantly delivering on excellence..

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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