You know the Snickers ads – the ones where you’re not yourself when you’re hungry.
The latest Snickers ad goes one step further and, it’s polarising a few different groups.
If women get shouted at when walking past a construction site, are the offensive comments just because the chaps working on the site are hungry?
This ad appears to endorse that as the truth.
So, you can see that it may upset women, feminists, fighters for equal rights and, in fact, those who work on construction sites.
However, it does remind me as a slightly different take on some of the comedy sketches, from about seven years, ago in Ruddy Hell! It’s Harry and Paul. You’ll see what I mean in video #2.
(For those who love a bit of U.K. comedy, I can also recommend their “Saw you coming” and “Bono & The Edge” sketches.)
While Snickers may have been trying to make a statement in support of equal rights and against misogyny, I’m not 100 per cent they’ve nailed it with this ad.
Video #1: The new Snickers ad – Aussie Builders surprise public with loud empowering statements
Video #2: The intellectual scaffolders