The Commonwealth Bank hopes to impress Facebookers with new game The Time Vault.
The two-week initiative includes ten prizes of $2,000.
The Time Vault has its very own tab on the Bank’s Facebook page. Due to launch November 21, each day for ten business days a question will be asked relating to a decade of the Commonwealth Bank’s 100-year history.
Players will go on a ‘treasure hunt’ quest to gather information, clues and codes. Each question they answer correctly unlocks the bank’s history.
Keen beans can track down answers on the Bank’s dedicated Centenary microsite, on other online destinations and even the Bank’s network of 1,000 branches.
Players have 23 hours to find and enter the answers before the day’s question closes. Winners will be selected at random.
Commonwealth Bank chief marketing and online officer, Andy Lark, bigs up the organisation’s latest foray into social media.
“Commonwealth Bank has been a pioneer in banking technology since our inception one hundred years ago and we continue to lead in the digital space, with social media being a vital part of this.”
“We wanted to create a fun, interactive and rewarding game to profile our Centenary for our 70,000 strong Facebook community, so created The Time Vault.”