Anthill Magazine » Nando’s taps into gossip fatigue with ‘Bingle-free zone’ promo

Nando’s taps into gossip fatigue with ‘Bingle-free zone’ promo

Posted By Paul Ryan On 16 March, 2010 @ 12:09 pm In Anthill TV,Anty-Climax | No Comments

Chicken restaurant chain Nando’s Australia is hoping to cash in on the Bingle-Clarke-breakup-saga zeitgeist with this latest promo declaring all Nando’s outlets ‘Bingle-free zones’.

The promo was announced via this press release ^[1] and a spoof community service announcement radio spot (YouTube version embedded below), which Nando’s and the Melbourne-based creative agency behind the promo, The Sphere Agency ^[2], are no doubt hoping will go viral.

A nimble effort, though its effectiveness in selling chicken remains to be seen.

Article printed from Anthill Magazine: http://anthillonline.com

URL to article: http://anthillonline.com/nandos-taps-into-gossip-fatigue-with-bingle-free-zone-promo/

URLs in this post:

[1] press release: http://www.nandos.com.au/article.php?newsid=95&newspage=0

[2] The Sphere Agency: http://thesphereagency.com.au

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