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Nando’s taps into gossip fatigue with ‘Bingle-free zone’ promo

March 16, 2010 | By Paul Ryan
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Chicken restaurant chain Nando’s Australia is hoping to cash in on the Bingle-Clarke-breakup-saga zeitgeist with this latest promo declaring all Nando’s outlets ‘Bingle-free zones’.

The promo was announced via this press release and a spoof community service announcement radio spot (YouTube version embedded below), which Nando’s and the Melbourne-based creative agency behind the promo, The Sphere Agency, are no doubt hoping will go viral.

A nimble effort, though its effectiveness in selling chicken remains to be seen.

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To enter or nominate a business visit telstrabusinessawards.com

 

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