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MyMoney® [SMART 100, 2018]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

Keeping track of all your accounts, including credit cards, bank accounts, superannuation and having more than one and knowing where everything was. Usually either kept in a shoebox of paper, and excel spreadsheet or in your head, MyMoney was developed as an online tool to assist with aggregation of all of your accounts but in a simple and easy way to see in one page your overall position. In addition we added MyGoals® with the ability to create your own self managed goals and monitoring program.

2. WHAT & HOW

The purpose of this innovation is to…

…allow consumers to self manage and educate on their overall wealth, help with setting of goals, allow alerts on spending patterns and easily manage underlying investments.

It does this by…

…the application does this by aggregating data from your various accounts in a simple and easy interface. Once the data is loaded it is ongoing monitored against the goals and alerts that the consumer sets. Each person is unique and we allow the flexibility and simple monitoring via an online dashboard. This is all separate from the transactional activities.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

it provides greater insight than paper based, excel based, desktop only based solutions through detailed online aggregation and security. Clients are now able to be self managed by help from goals and also through the use of integrated AI Chat solutions can ask questions independently and access 24*365*7. This is not dependent on having an adviser, or bank to provide.

Its various benefits to the customer/end-user include…

Online access 24*365*7, consumer has access to allow and disallow external advisers access of accountants, advisers, has AI ChatBot, can set own customised goals or utilise a preformatted goal, provides alerts on spending, can seek out further educational information.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

MyMoney is new in providing online AI ChatSolutions rather than a FAQ learning where clients asks questions via instant chat platforms on finance. MyMoney also allows consumers to take control of own investments by refunding the underlying inbuilt commissions in financial products where they wish to take control. Our online MyGoals allows users to monitor, set understand and model scenarios.

5. TARGET MARKET

It is made for…

The consumer, rather than the adviser or bank centrally managing, the consumer can now take control and allow when they want and whom access and for how long. It is made for consumers that want to understand what they have overall, rather than relying or waiting for online monthly statements, they can now access 24*365*7 and manage, including setting of MyGoals® and monitoring of savings, assets, property values and also seek out assistance from online education tools on topics of interest and also using the MyMoney refund service where they no longer need to pay on going trail.

It is available for sale through…

Purely online and direct to consumer. This will allow savings to be passed direct to the consumer rather than through reseller or alliance where we are required to pay a fee.

Our marketing strategy is to…

Provide an online acquisition using our 50 portals of articles, videos, self education on youtube, Facebook, Linkedin and also our AI ChatBot solution currently available on Messenger, Telegram, Skype, Viber, Kik, Line, Slack and Web-chat. This will be through messaging and communication approaches.

 

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: MyMoney® – Smart 100 2018 (Please note – The form below is for judging purposes only and is restricted to the public)