Home Smart 100 2011 My Wheels (SMART 100)

My Wheels (SMART 100)

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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

My Wheels

This innovation initially came to life when…

When I went to purchase my first car, there were so many things I did not know and did not understand about the process. After a great deal of research and conversing with friends I still made a lot of mistakes. Realising how much research and street know-how is required, I created this iPhone application, which can help at the most important time, when you actually go to look at and purchase a car.

WHAT & HOW

The purpose of this innovation is to…

My Wheels is designed to help people avoid pitfalls when buying a car, from encumbrances, inspection, test drive, and costs, and to allow cars to be shared easily with friends and trusted mechanics to get honest feedback.

It does this by…

First, it uses an accelerometer and oscilloscope to record test drives in a unique and new way. Then it plays back to assess noise and turbulence, combined with the detailed wizards which guide users to the process of buying a car and the ability to share car profiles with friends to get feedback. Together, all of this helps people get the car they want.

PURPOSE & BENEFITS

This innovation improves on what came before because…

The various car guides have jumbled information, and require too much reading to take in at once. This application allows the information to be available when it is needed the most, when actually looking at the car. The information is presented in clear concise steps to build a rating for the car in various areas.

Its various benefits to the customer/end-user include…

Disseminate a great deal of useful information when looking at and buying a car.

Record test drives using an accelerometer and oscilloscope.

Compare many cars to find the best car for price.

Share cars with friends and get trusted advice.

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

There are many guides on the internet in broken parts and it can be difficult to use the knowledge gained when actually talking with a seller and looking at a car.

As far as I know there is no easy way to measure test drives while being mobile; using the iPhone achieves this.

Its predecessors/competitors include…

There are a few iPhone applications which have written information to help, but they are generally fragmented and difficult to use.

My Wheels takes the car-buying experience to a whole new level, and can be used in real time.

TARGET MARKET

It is made for…

The application will be most useful to first-time car buyers, but still very useful for any car buyer.

Men will discuss cars, but they still make many mistakes. Women will find this even more useful due to the step-by-step nature and detailed information.

Millions of people buy cars every year, of which teenagers and people between ages 20-30 need the most assistance to get the best value for money and not get stuck with a lemon.

DISTRIBUTION STRATEGY

It is available for sale through…

My Wheels is available on the iPhone, it can be downloaded from the App Store for 1 USD, and can be used immediately and while offline.

Our marketing strategy is to…

Press releases to car magazines and websites,
iPhone application review websites,
using social networking to increase awareness,
word of mouth.

SUPPORTING IMAGES

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