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My SMSF [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

I realised that there were no SMSF platforms for property investors when 25 per cent of SMSF have property and cash holding alone.

2. WHAT & HOW

The purpose of this innovation is to…

…help existing and new property in SMSF owners to manage their investments, track documents, complete accounting and audits, valuation, lending and all related services via the cloud.

It does this by…

…storing all setup documents, allowing SMSF members to track property online and manage services related to owning property via a SMSF.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

It is a one stop centre for property in super investors. Also, it’s online, offers cloud storage and tracking services.

Its various benefits to the customer/end-user include…

…online storage of documents, online tax completion, online valuations, implementation tracking, ease of use and time savings.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

In the past nothing existed to provide for this sub sector within the SMSF market. People purchased property and manually managed all elements using a local accountant.

Its predecessors/competitors include…

We have no competitors that are alike to our service.

5. TARGET MARKET

It is made for…

…property in super investors aged 30 to 60 years.

It is available for sale through…

…our website mysmsfproperty.com.au and via B2B partners.

Our marketing strategy is to…

…market online via B2B partners and existing clients.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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