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My LawPath [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

Acquiring legal Services has always been complex, time-consuming and expensive. Because of this most businesses avoid putting the right legal structures and protection in place; this puts their personal and business interests at risk. Business requires contracts, agreements and conditions to mitigate the liability involved in running a business. Traditionally this would costs thousands of dollars, money better spent on building an MVP, marketing or hiring employees. Having set up several businesses, we realised the process could be simplified and commoditized by using technology to create a consumer-centric solution at a price point every business could afford.

2. WHAT & HOW

The purpose of this innovation is to…

…provide every business affordable access to legal services and solutions that are easy to understand and action, whilst maintaining the highest quality.

It does this by…

…technology-powered legal services at a fraction of the time, cost and complexity of the traditional model. We’ve launched Australia’s first Legal SaaS offering; you can see how it works here.

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3. PURPOSE & BENEFITS

This innovation improves on what came before because…

By using LawPath’s smart technology, business owners can self-assess and identify their legal risk and set about covering the gaps in minutes. You don’t need to engage a lawyer at $300 per hour to understand nor complete a basic contract or agreement any more. For more information you can see our presentation here.

Its various benefits to the customer/end-user include…

Unlimited access to all the legal documents and advice you need to start and run a business. Fixed-price legal reviews.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…law firms who charge their clients in six-minute increments at a minimum charge of $300 per hour to do data entry into pre-existing documents (boiler plates/precedents) with the final cost usually in the thousands. The process is inefficient and focuses on billing rather than a customer solution that is accessible for all businesses.

Its predecessors/competitors include…

N/A

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5. TARGET MARKET

It is made for…

…every business that requires legal solutions (all businesses) from sole traders to established companies with 500+ employees.

It is available for sale through…

…Australia’s first Legal SaaS offering, $49 per month for unlimited access to all the legal documents and advice a business needs.

Our marketing strategy is to…

…ambassador programs, SEM, SEO Content.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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