Home Smart 100 2014 mPole (NSW) – 2014 SMART 100

mPole (NSW) – 2014 SMART 100

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

1. THE BEGINNING

This innovation came to life when…

I wanted to install a pole-dancing pole to continue training and practicing at home after my lessons, in a house I rented. The landlord had many concerns about the damage created by installing the semi-portable and semi-attached pole to her delicate tin pressed ceiling.

The landlord was very much against the idea of me having a pole in the house at all.

2. WHAT & HOW

The purpose of this innovation is to…

Be able to install a pole-dancing pole that wouldn’t have to come in contact with any delicate ceiling or floor but still have quite a bit of useable pole height and be portable too.

It does this by…

By being like a piece of furniture, it is its own unit, with a base and pole that doesn’t require attachments to either floor or ceiling. However, it is still tall enough for one to pull off gravity-defying moves on it and strong enough to hold steady when in use.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

It’s much stronger, allowing for dancers to train a normal range of pole-dancing moves without having to damage any ceilings or floors.

Its various benefits to the customer/end-user include…

The many fitness and health benefits from pole dancing – building strength, increasing flexibility, relieving stress and improving self worth and confidence. mPole will provide all these, but in the comfort of one’s own home or training facilities.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

The problem of strength was solved with massive bases that took up much of the usable pole for dancing – in some case up to 45cm – we solved this with a unique design in our core socket that allows us the drop the base height down to only 10cm.

Its predecessors/competitors include…

x Stage – that packs up into suitcases, its base was originally 30cm up but has recently been dropped down to 10cm, but doesn’t have the same strength as mPole, and Platinum Stages – again these had 30cm high bases on them.

5. TARGET MARKET

It is made for…

Anyone looking to train or practice pole-dancing or pole fitness in their own home.

It is available for sale through…

We are yet to deliver a retail version of our product; however we do have a commercial version in use at the mPole Studios & Xpress Studios.

Our marketing strategy is to…

Sell to our students who we see every week at our studio, via our website and via our Facebook page. We also intend to partner with companies that supply pole studios and pole students with all pole-dancing related products.

Your Turn — VOTE!

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We’ll use your vote to create the 2014 SMART 100 Readers’ Choice Index.

FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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