Home Smart 100 2011 Mouse Eye Tracking version 4 (SMART 100)

Mouse Eye Tracking version 4 (SMART 100)

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Mouse Eye Tracking version 4

This innovation initially came to life when…

This innovation came to life as part of software development activities and innovation program, when in 2009-2010 PicNet developed the SaaS Mouse Eye Tracking solution to cater to a growing web analytics market.

Mouse Eye Tracking enables online marketers, webmasters, web designers and developers to analyse and generate actionable insights that drive online marketing strategy. This is achieved via three key features: Heat Maps, Mouse Tracking and Page Navigation.

These features give Mouse Eye Tracking the unique ability to record and display user interaction on each web page.

WHAT & HOW

The purpose of this innovation is to…

The purpose of the innovation will help improve the marketability and usability of websites by enabling them to identify high value and underutilized areas on web pages. Organisations use Mouse Eye Tracking to analyse the pros and cons of page layouts.

It does this by…

Heat Maps — A general map of the sectors your visitors are scanning with their eyes.

Mouse Eye Tracking — The Mouse Eye Tracking service will show how each user, and the majority of them at once, are reading each page of your site.

Page Navigation — A graphical, flexible and navigable method of analysing the pages visited by your web site users.

PURPOSE & BENEFITS

This innovation improves on what came before because…

PicNet’s Mouse Eye Tracking provides a way for marketers and web designers to:

  • See which areas of a page are viewed the most via mouse eye-tracking heat maps of the page
  • Replay user sessions and follow their mouse movement as they view a page
  • See where users are clicking via page click heat maps
  • Determine user site navigation behaviour

Its various benefits to the customer/end-user include…

News Media/Government — Organisations can track whether users are reading long scrolling web pages

Ecommerce — The Page Navigation feature enables users to analyse paths customers take from website entry

Online Marketing Agencies/Media Planners — Heat and click maps assist banner campaign placement

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…conducting surveys of their website and use of basic functions of mouse eye tracking. This product however provides more features such as heat maps, mouse eye tracking, page navigation and browser sizes, all additional features that enable the organisation to determine trends and get the user’s perspective for the usability of the site.

Its predecessors/competitors include…

clicktale
Eye tracking

TARGET MARKET

It is made for…

News Media/Government — Organisations can track whether users are reading long scrolling web pages such as articles, legislation, contracts etc.

Ecommerce — The Page Navigation feature enables users to analyse paths customers take from website entry towards critical sale conversion points, shopping carts and checkouts.

Online Marketing Agencies/Media Planners and buyers — Heat and click maps assist banner campaign placement, monitoring and reporting.

DISTRIBUTION STRATEGY

It is available for sale through…

…via online site you can trial a free demo, or sign up for a copy via our website: http://met.picnet.com.au/NewUser.mvc/Pricing

Our marketing strategy is to…

…approach resellers and publish Mouse Eye Tracking version 4 features to top publishing magazines in appropriate areas such as SEO, analytics, and usability.

SUPPORTING IMAGES

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