This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
1. THE BEGINNING
This innovation came to life when…
Researchers at Melbourne University were seeking an alternative to expensive, imported instruments used in optics labs. The MOGLabs Wavemeter was launched this year.
2. WHAT & HOW
The purpose of this innovation is to…
Measure very precisely the wavelength of lasers used in scientific research.
It does this by…
Analysing a beam of light coupled to the product via a fibre optic connector. An internal array of optical components is used in conjunction with a sensor chip and other electronics to provide information which is provided to the user via a built in display and computer network data connections.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
It provides a cost-effective solution that allows improved and constant monitoring of experiments and more accurate measurements into a much wider range of applications such as atmospheric monitoring for greenhouse gases and pollution.
Its various benefits to the customer/end-user include…
Very high accuracy (equivalent to one part per million); a compact size that allows flexibility when configuring equipment in the laboratory, and an ergonomic design that makes the product easy for researchers to use.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Using equipment that was typically too costly to allow constant monitoring, instead requiring periodic measurements and calibration
Its predecessors/competitors include…
Products from device manufacturers in Germany and the United States.
5. TARGET MARKET
It is made for…
Scientists in research laboratories such as universities and organisations such as CSIRO.
It is available for sale through…
Direct distribution internationally in Europe, North America and Australia, as well as distributors in major markets such as China, India and Japan.
Our marketing strategy is to…
Communicate with expert users, starting with a formal launch at an academic conference in North America in June and building upon this with direct dialog both online and at subsequent international events.
Your Turn — VOTE!
The Readers’ Choice Index was created to provide an opportunity for Anthill readers to vote on SMART 100 applications, in one of three ways:
- Tweet it: Top left of each page (3 points)
- Trigger a Reaction: Facebook ‘Like’, etc (2 points)
- Leave a Comment: Anonymous comments excluded (1 points)
We’ll use your vote to create the 2014 SMART 100 Readers’ Choice Index.
FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
