The team behind this recent Mini Cooper campaign have taken outdoor advertising to a whole new level: They’ve taken it down a notch.

In what could possibly be described as 3D, ground-level advertising (we’re open to suggestions), Dutch agency Ubachswisbrun/JWT ^[1] created this ‘visual piece’ to demonstrate the compact nature of the MINI. We’re always impressed by memorable marketing. But memorable marketing that also emphasises a product’s point of difference… that’s thinking outside the box (or ‘in the box’, as the case may be).