The team behind this recent Mini Cooper campaign have taken outdoor advertising to a whole new level: They’ve taken it down a notch.
In what could possibly be described as 3D, ground-level advertising (we’re open to suggestions), Dutch agency Ubachswisbrun/JWT created this ‘visual piece’ to demonstrate the compact nature of the MINI. We’re always impressed by memorable marketing. But memorable marketing that also emphasises a product’s point of difference… that’s thinking outside the box (or ‘in the box’, as the case may be).
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James Tuckerman Reply:
January 21st, 2010 at 3:10 pm
Yes, another clever marketing concept. But…
Compare the cost difference…
Production costs of an awesome animation, song royalties plus media spend
VERSUS
Creating some boxes to drop on city streets.
Then consider the impact…
Another advertisement on TV
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Something completely unexpected and remarkable
And what about the overrall message…
Not sure what the Audi ad is trying to say
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Can MINI really fit in a box!?
I’m sure that one ad would have influenced the other but only one ticks all my boxes.
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