The team behind this recent Mini Cooper campaign have taken outdoor advertising to a whole new level: They’ve taken it down a notch.
In what could possibly be described as 3D, ground-level advertising (we’re open to suggestions), Dutch agency Ubachswisbrun/JWT created this ‘visual piece’ to demonstrate the compact nature of the MINI. We’re always impressed by memorable marketing. But memorable marketing that also emphasises a product’s point of difference… that’s thinking outside the box (or ‘in the box’, as the case may be).
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James Tuckerman Reply:
January 21st, 2010 at 3:10 pm
Yes, another clever marketing concept. But…
Compare the cost difference…
Production costs of an awesome animation, song royalties plus media spend
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Creating some boxes to drop on city streets.
Then consider the impact…
Another advertisement on TV
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Something completely unexpected and remarkable
And what about the overrall message…
Not sure what the Audi ad is trying to say
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Can MINI really fit in a box!?
I’m sure that one ad would have influenced the other but only one ticks all my boxes.
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