This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
After many years of trying different types of dieting, I found low carb in 2002. I haven’t looked back since and are happier and healthier than ever before. But I have always missed something crunchy to go with my favorite cheese, and there is only so much dip you can eat with a spoon, especially at parties.
I started to experiment in the kitchen to come up with a cracker of some kind. Learning by doing is my motto and after trying different recipes I finally found what I was looking for; Mia Ringsparr’s gluten free crackers were born.
2. WHAT & HOW
The purpose of this innovation is to…
…give everybody the choice and opportunity to eat a good, tasty cracker that is actually healthy.
It does this by…
…the use of only seeds, herbs and salt.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
…what you see is what you get. Many products claim to be healthy and good for you, still you can’t tell one ingredient from another when looking at it. When looking at my crackers you can actually see every seed, the various herbs and the salt.
Its various benefits to the customer/end-user include…
First and foremost they are very tasty. Second, the high quality. Third, but definitely not last, you can cater for many food choices and allergies within your family, as well in your social group.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
…not having a cracker at all. Or by having a cracker with a ingredient list as long as the night before Christmas.
Its predecessors/competitors include…
…many different gluten free crackers, but none with this short amount of ingredients. The crackers out there are made from either wheat, rice or any other grain that many people don’t want, or can, have in their diet.
5. TARGET MARKET
It is made for…
…anyone interested in what they eat. People with an interest in food, nutrition, taste and quality. This group have a higher education, a slightly higher income and are the first to try new things.
It is available for sale through…
…cheese shops, fruit & veg markets, fine food shops/restaurants, health cafes/shops and wineries.
Our marketing strategy is to…
…do free tastings to the public through the places the crackers are sold. Spread the word.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
