This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
This innovation came to life when i read a research paper about how scientists created an app to collect sound information from phones. My initial idea, based on this article, was to create a mobile app service that allowed anyone to collect information from a group of users’ mobile devices through our app (but for a fee and without knowing who the end users were). Fearing there may be limited use for information collection from phones just yet, we turned the idea to allow someone to push/send information (i.e. a message) to users unknown to then and for a fee.
2. WHAT & HOW
The purpose of this innovation is to…
1. Allow a user to broadcast a generic message, to a targeted group of other users, without necessarily knowing who those users are.
2. Increase the relevance of messages users see
3. Increase stickiness of messages .
It does this by…
1. Creating a single purpose mobile app where users can sign up and create an anonymous profile.
2. Allowing any member of the platform to broadcast to any other group of members on the platform without knowing who they are.
3. Incentivising recipients of a message with a reward, in order to view the message being sent..
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
1. It allows targeting of specific subsets of audiences, without needing to broadcasting to everyone, even if one does not know individually who will receive the message.
2. End recipients are encouraged/acknowledged through a reward to view messages, thus (hopefully) increasing message responsiveness and attentiveness, in a cost effective, transparent and direct way.
Its various benefits to the customer/end-user include…
1. Simple, direct and cost effective for the message broadcasters plus they get analytics and set their budget
2. Message recipients, only receive messages in areas they have indicated an interest in as well as receiving a reward.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
In the past, this problem was not solved. In order to reach an audience with a message, the scatter gun approach was applied and multiple channels of communication were used as well as large budgets. Everyone was bombarded with a message that only few were interested in. In addition there were few if any analytics provided.
Its predecessors/competitors include…
Competitors include: – Twitter (indirect) – Facebook – Local and national print media – television – Flyer businesses There are no predecessors.
5. TARGET MARKET
It is made for…
We believe this service has merit and appeal to everyone with a smart device. Of particular appeal are those users who are busy and like/want to stay informed with what is happening around them and yet happy to see messages that are relevant to them and get rewarded for it. This group of users initially is likely to be all commuters, mothers, tertiary students, and singles or young couples.
It is available for sale through…
The service will be made available eventually through Apple’s iTunes App store and Google’s equivalent for Android.
Our marketing strategy is to…
This is where the challenge lies and where we need assistance. Our thinking is to start off small in a focused area and get users using it there and then slowly grow.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
