Jen Storey wrote a new post, Fan generated advertising. It's the new force in marketing (pun intended) [VIDEO] 1 hour, 18 minutes ago
Pringles has joined forces with the new owners of Star Wars, Disney to add a whole lot of Jedi to the crisp market.
Only a few years ago, every company in the world seemed to be running a competition to have […]
Jen Storey wrote a new post, Is this ethical advertising? Is it for the greater good? [VIDEO] 1 hour, 41 minutes ago
I am really unsure what I feel about this campaign designed by BBDO Bangkok.
In the poorest parts of many countries, including Thailand, people use advertising billboards as part of their shelter.
Jen Storey wrote a new post, Do you see the same red as me? And, what has this got to do with content marketing? [VIDEO] 1 day, 3 hours ago
I have to admit this is a question I have thought about, a lot.
That may say something about my brain but it's questions like this that I do spend (possibly) far too much time thinking about.
How much does […]
Jen Storey wrote a new post, Have smart phone mapping apps made street signs redundant? Now, there's a new type of sign [VIDEO] 6 days, 2 hours ago
If you're not sure where you're going, chances are, you pull out your smart phone.
Within a few simple taps, you know where you are, relative to where you need to be.
Easy. You may look at the street signs […]
Jen Storey wrote a new post, How to embrace an internet meme and make it your own [VIDEO] 1 week, 2 days ago
There may almost be as many bacon memes on the internet as there are cat videos. Almost.
Oscar Mayer has embraced the internet's love of bacon and made it its own.
Instead of saying it with flowers or, with […]
Jen Storey wrote a new post, A bag of magic sand. It's the next phase in rapid prototyping [VIDEO] 1 week, 4 days ago
Boffins at MIT (Massachusetts Institute of Technology) have created exactly this: a bag of magic sand.
Put something into the bag, shake it and, the sand replicates the original object.
Sounds crazy, […]
Jen Storey wrote a new post, It's not what you are doing, it's why you are doing it that will determine if you succeed [VIDEO] 1 week, 5 days ago
This is the seventh most watched video from TED, and there is a good reason for that.
Why is this one worth watching? In it, author and thinker Simon Sinek explains the difference between leaders and those that […]
Jen Storey wrote a new post, Listen carefully ... sometimes what you hear can be better than what is being said [VIDEO] 1 week, 6 days ago
It is one of the most recognisable and, thus, one of the most played pieces of classical music - Carmina Burana. It's a cantana by German composer Carl Orloff. The music was written in 1935.
However, the lyrics […]
Jen Storey wrote a new post, In the battle for market share between similar products, will humour win the day? [VIDEO] 2 weeks ago
I once had a cat called September. She could climb to the top of a screen a door in under five seconds.
Now, I can have a lock on my front door called August.
What's next? A door mat called July?
Jen Storey wrote a new post, The NDA. The non disclosure agreement. Awkward? Pointless? Essential? [VIDEO] 2 weeks, 4 days ago
I'm going to be a tiny bit controversial. I hate NDAs. Generally, I refuse to sign them.
I know the business plans of many startups, I know about some big ideas being thrown around in the […]
Jen Storey wrote a new post, At 31, Steve Jobs had a moment of insight. He shared it in a rare interview 2 weeks, 5 days ago
There is no doubt that technology is changing education.
Sugata Mitra has a vision for how education needs to change from this moment onwards.
But, back in 1986, things were still rapidly changing and, Steve […]
Jen Storey wrote a new post, It's 2013. Where's my flying car? Oh. There it is ... [VIDEO] 2 weeks, 6 days ago
So, I watched Back To the Future (again) on the weekend.
Since then, I've had the voice of Michael J. Fox in my head saying: "You built a time machine? From a Delorian?"
This movie always makes me think of […]
Jen Storey wrote a new post, How to determine the right split for your startup equity [VIDEO] 3 weeks ago
Sweat equity? Equity for effort? Equity for cash? Equity for IP?
There are many different models that can be implemented to determine who gets equity in a startup and, how much.
But, how do you determine […]
Jen Storey wrote a new post, No more fake customer reviews! Local startup is putting an end to astroturfing by sockpuppets 3 weeks, 2 days ago
Independent reviews are the best way for people to decide where to buy online. The problem is finding truly independent reviews that have been written by genuine customers, rather than sockpuppeting by employees […]
Jen Storey wrote a new post, How good are you at negotiating? Are you better at it than this guy? [VIDEO] 3 weeks, 6 days ago
Are you looking for an industrial vibe for your home? Try some red, plastic stadium seating, a steal at $1,899.
This is a piece of genius marketing from Heineken.
As couples wander through a furniture […]
Jen Storey wrote a new post, It's your birthday YouTube! Look at how one company has changed the world [VIDEO] 4 weeks ago
It was a time before the smart phone (BSP). All of our internet activity was done on laptops and desktops.
And, it was only eight years ago.
At this crazy moment in our history, three former employees at […]
Jen Storey wrote a new post, The good, the bad and the meh. What the budget means for startups and sole traders. 1 month ago
Last week, Federal Treasure Wayne Swan handed down his 6th budget.
You probably heard. In fact, you're probably already completely sick to death of hearing about it.
But, before you get back to the […]
Jen Storey wrote a new post, Is the internet making us stupid? Distraction versus intellect ... oh look, a cat video ... [VIDEO] 1 month ago
Without a doubt, the internet is changing our brains, our minds and, our memory.
While we have all suffered from information overload and gotten wildly distracted online, this video from author Nicholas Carr, […]
Jen Storey wrote a new post, A 'magical' floating BBQ that probably isn't coming to your backyard this Summer [VIDEO] 1 month ago
He may have died 146 years ago but British scientist Michael Faraday has inadvertently invented the floating BBQ.
You didn't know you wanted a magical, floating BBQ?
Well, you probably […]
Jen Storey wrote a new post, The power of social media extends into space: Chris Haddfield's awesome Space Oddity [VIDEO] 1 month ago
It's easy to forget that while we work away that up there in space, there are people working away at their day jobs.
One man aboard the International Space Station has managed to reinvigorate the world's […]