In tough times we have to get smart about wastage in marketing and eliminate as much as possible. The old scatter-shot approach to marketing is completely inefficient and unaffordable if we’re to be competitive […]

Successful Business Owners are Goal Oriented
Having clear goals is the first and most important step towards actually achieving them! I have seen a lot of people just start a business with a few vague ideas, then […]

Since the introduction of Smart Phones 5 years ago the media landscape has continued to change at a rapid rate. More and More people are consuming media through their phones and tablets and in an on demand time […]

Rule one: You can build a business on the foundation of great customer service.
Rule two: The only way to do great customer service is to treat different customers differently.
The question: Who is your customer?
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I was listening to a podcast about the latest Batman movie and was thinking, as the ultimate self made superhero pulls on the leathers again, aspiring business people everywhere can take heart from his trail […]