Home Smart 100 2014 MeetSmart (NSW) — 2014 SMART 100

MeetSmart (NSW) — 2014 SMART 100

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

1. THE BEGINNING

This innovation came to life when…

Broadreach Services manages video conferencing for over 35 large enterprises in Australia, including Telstra and Optus. A very cool US company entered our market with a video conferencing solution that seemed to eat our lunch — much cheaper, easy to deploy, etc. — and started to target our key customers. Although it proved to be unsuitable, this acted as a call to action to develop our own cloud-based video conferencing solution for our clients.

2. WHAT & HOW

The purpose of this innovation is to…

The purpose of this innovation is to make Skype-type video conferencing available to large companies and government departments.

It does this by…

Deploying a hybrid cloud video conferencing environment using a company’s own infrastructure behind the firewall as well as the Internet.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Corporate firewalls actively block Skype-type applications. Corporate video conferencing systems and networks are proprietary and don’t connect to the Internet very easily. MeetSmart hooks this all together and allows users to connect from iPad to Boardroom.

Its various benefits to the customer/end-user include…

MeetSmart is an Enterprise Grade solution that allows team collaboration across companies and borders, with 24 points of presence across the globe for effective global roaming.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Solutions such as Skype and Google Hangouts have issues with firewalls, security, scale, and accessing Boardroom video conferencing systems when deployed in large companies. If executives needed to contact someone outside a head office, they used the phone.

Its predecessors/competitors include…

Current consumer offerings include Skype and Google Hangouts. Paid offerings include Blue Jeans and Vidyo. The video conferencing industry is dominated by Cisco and Polycom.

5. TARGET MARKET

It is made for…

MeetSmart is targeted at large Enterprises and Government Departments. If a company has over 1,000 users and/or a dedicated video network, MeetSmart is a great solution.

It is available for sale through…

MeetSmart is currently being sold through a number of channel partners including Optus, NEC, and UXC.

Our marketing strategy is to…

Deliver the biggest cloud video conferencing deployment in the world.

Your Turn — VOTE!

The Readers’ Choice Index was created to provide an opportunity for Anthill readers to vote on SMART 100 applications, in one of three ways:

  1. Tweet it: Top left of each page (3 points)
  2. Trigger a Reaction: Facebook ‘Like’, etc (2 points)
  3. Leave a Comment: Anonymous comments excluded (1 points)

We’ll use your vote to create the 2014 SMART 100 Readers’ Choice Index.

FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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