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Cool Company Awards
The Cool Company Awards were launched in 2006 as a way for Anthill to acknowledge and celebrate Australian organisations that are doing things differently to bring about positive change. Cool Companies stay one step ahead of the rest. They breed leaders who are rule-makers and rule-breakers. They are trend-setters in attitude and action. Quite simply, they are … cool! More.
WME [Finalist, BIG KAHUNA]
Category: BIG KAHUNA
WME’s Managing Director, Nick Bell, identified a new and growing field of opportunity in SEO while working on one of his earlier businesses. SEO was a fairly new concept at the time, and it was one that wasn’t being done quite right.
Nick found a way to make SEO a marketable and consumer-driven product by simply cold-calling potential customers and explaining its value to them. However, in the tech industry, innovation is never static: Nick gradually incorporated a series of extra services to the WME umbrella, creating a full-suite digital agency.
By offering a full suite of digital services, covering all crevices of this form of marketing, WME helps businesses to straddle the void between traditional advertising and digital marketing.
And ‘cool’ does not begin to cover it when your managing director speeds around the office on a Hoverboard, or an open-plan layout where anyone can walk up to anyone to have a chat about a client’s project.
Digital marketing needs a lot of creativity and, as such, WME’s employees need to be as active and fresh as possible. The ping pong table in the kitchen helps, as does the mini golf course in the office. We’re sure the Bring-your-dog-to-work day, Archery weekend and Laser tag don’t hurt office creativity either.