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Anthill Cool Company Awards
The Cool Company Awards were launched in 2006 as a way for Anthill to acknowledge and celebrate Australian organisations that are doing things differently to bring about positive change. Cool Companies stay one step ahead of the rest. They breed leaders who are rule-makers and rule-breakers. They are trend-setters in attitude and action. Quite simply, they are … cool! More.
Who Gives a Crap [WINNER]
Company: Who Gives a Crap
Category: Social Capitalist
Ah, who gIves a crap?
Sorry, we just always wanted to type that somewhere on this website.
Actually, Who GIves a Crap, the innovative toilet tissue company (yes, we said “innovative toilet tissue”) does give a crap about the world. And the company’s 100-per cent recycled paper products are easy on your bum, too. What’s not to love?
The company has a sense of humour, sure. But it also has a truly serious mission. Its mission is trifold:
- To flush poverty down the loo
- To make every wipe count
- To only test on bottoms
In order to accomplish those noblest of goals, Who Gives a Crap is putting 50-per cent of its profits toward the building of toilets in the developing world, using only recycled materials, and testing their products on “only the finest human bottoms.”
To get the word out, the company says they are focusing on social media, firstly.
“We sell online, use subscription software, and provide fast and efficient online customer service. We focus on social media instead of paid advertising,” the company tells us.
The idea is truly novel, as We Give a Crap is the first toilet paper subscription service of its kind in Australia.
They also know how to throw a party.
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