Home ANTBITES (Media Releases) Meet the startup that is taking the Hassl out of business...

Meet the startup that is taking the Hassl out of business offices


Less than a year since the software’s beta launch Melbourne-based agency Your Creative this month launched Hassl Business in over 50 countries.

The move builds upon Hassl’s foundational product – Hassl Standard – which received international recognition at the Forbes Under 30 Summit in Boston last year.

Hassl is a web app offering project management, team collaboration and file management on one cloud-based platform.

Designed with remote and flexible teams in mind, much of the business features focus on automating client and account communications, offering one-click project reports, Gantt charts, AI automation and the ability to share files and projects details with both clients and freelancers.

How does Hassl differ from other business management platforms?

Since its launch, Hassl has been compared to rivals like Trello, Slack, and Australia’s Jira. The Your Creative team revels in the comparisons as they enter the market, but notes the key differences and advantages of choosing Hassl.

Lauren Crystal and Mitch Furlong, cofounders Hassl

Lauren Crystal, Your Creative’s Managing Director, who was recently honored as the Emerging Leader Award Winner at the 2019 Telstra Victorian Business Women’s Awards, shared, “Hassl has always been designed for the team member, not the project manager.

“We proved concept with the standard version, offering teams an all-in-one platform for getting work done quickly.

“The business version has been co-designed with like-minded teams all across the world. We asked them what they did and did not want automated and have created a unique, intuitive platform as a result.”

How has the startup performed so far?

In the nine months since Hassl’s launch, the tool has received over 6,000 signups, and has users in over 50 countries.

Hassl’s international user segment has grown by 400 per cent in three months, with no paid-for advertising since entering the market.

On the future roadmap for Hassl, co-founder Mitch Furlong shared, “Teams crave more time for creativity and conversations so the future for Hassl will be seeing how far we can automate processes with AI – expect robots.”

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