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Cool Company Awards
The Cool Company Awards were launched in 2006 as a way for Anthill to acknowledge and celebrate Australian organisations that are doing things differently to bring about positive change. Cool Companies stay one step ahead of the rest. They breed leaders who are rule-makers and rule-breakers. They are trend-setters in attitude and action. Quite simply, they are … cool! More.
Neto [Finalist, INNOVATION]
When CEO Ryan Murtagh was struggling to scale his own eBay business, he got the idea to start up one that would help others who were in the same rut as his. Neto was thus born to help small and medium businesses bring their products to the world.
Neto enables SMEs globally to sell everywhere and manage everything, by providing them with access to a platform where they can sell across multiple channels.
These SMEs can scale up to not only offer their products to more customers, when they demand it, but to scale the processes that make their business more efficient, as well as marketing to their customers everywhere.
The coolness of Neto is demonstrated by the fact that the company is removing the barriers to entry for people to start selling their products online. They’re about “changing the current retail landscape”.
By enabling more people to contribute to the global economy without all the manual labour and overheads, Neto is fostering an environment where people can get what they need quicker, easier, and cheaper than ever before with no unethical processes.
Furthermore, the Neto employees actually buy from many of the small businesses that they promote. Now if that isn’t cool, I don’t know what is!