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Cool Company Awards
The Cool Company Awards were launched in 2006 as a way for Anthill to acknowledge and celebrate Australian organisations that are doing things differently to bring about positive change. Cool Companies stay one step ahead of the rest. They breed leaders who are rule-makers and rule-breakers. They are trend-setters in attitude and action. Quite simply, they are … cool! More
Mummu Sport [Finalist, GLOBAL]
Company: Mummu Sport
In an age where wonders can be found, in an instant, on a smartphone in our pockets, major sporting event organisers are finding it more and more difficult to drive attendance. Ticket prices are being driven down, expectations are being driven up and events are less resourced than ever before.
Mummu Sport was created to help sports rights holders better engage with fans through innovative, commercial models around ticketing, sports tourism, hospitality and more.
Led by its CEO, Marcel Berger, Mummu Sport has delivered successful fan experiences at major international sports events, such as the Netball World Cup SYDNEY 2015, 2015 UCI Road World Championships, Tour de France and the 2017 Rugby League World Cup.
Event organisers now have a dedicated fan engagement division, at little to no risk, while fans are offered targeted, engaging experiences at every stage of their sporting adventure.
As an Australian export success story, Mummu is punching beyond its weight.
In 2015 alone, it operated five major projects in five cities across four continents… all from its humble Melbourne HQ. It has delivered over $2m in export earnings every year, for the past three years, all the while cementing its position as a globally recognised event brand in the US, Europe, Australia and New Zealand.
One of the things that makes this company a cool place to work is the opportunity it presents for staff to enjoy clients milestones, celebrate birthdays and have a lot of fun doing unusual things, like riding up the French Alps during the Tour de France, or walking an excited child onto court, to deliver the game ball.
Special moments that stay with the fans forever.