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What are the Anthill Cool Company Awards?
The Cool Company Awards were launched in 2006 as a way for Anthill to acknowledge and celebrate Australian organisations that are doing things differently to bring about positive change. Cool Companies stay one step ahead of the rest. They breed leaders who are rule-makers and rule-breakers. They are trend-setters in attitude and action. Quite simply, they are … cool! More.
MCN [Winner, Big Kahuna]
Company: Multi Channel Network
Category: Big Kahuna
Once upon a time, advertising was all about five options… Television, radio, print, direct mail and outdoor.
Then something happened.
All these options converged and, then, proliferated.
The consumer stopped caring about the channel. (They began listening to the radio live in the car or later on their smartphone. They began to watch the favourite TV programs live on the couch or later on their PC. They stopped getting their news in newspapers and began turning to social media instead.)
Well, what if it’s still your job to reach audiences in this very cluttered and confusing space?
MCN was born to tackle this problem. It’s all about providing the most innovative, exciting, and entertaining content to advertisers across multiple media platforms, helping them to reach the right audiences, in a very dynamic and fluid media industry.
The company does this by representing the advertising interests of 15 capital city free-to-air channels, 70 subscription channels, and 118 digital publishers.
It does more than just push advertising. The company has made significant investments into data-driven technologies, such as Multiview and Landmark, which allow its clients to reach the targeted audiences in real time.
The company’s ability to build comprehensive advertising campaigns, that draw audiences through the web and mobile, in addition to TV, has helped its clients “go viral” and find significant success with their ideal customers.
MCN believes that content is the currency in advertising. And that’s cool.
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