What are the Anthill Cool Company Awards?
The Cool Company Awards were launched in 2006 as a way for Anthill to acknowledge and celebrate Australian organisations that are doing things differently to bring about positive change. Cool Companies stay one step ahead of the rest. They breed leaders who are rule-makers and rule-breakers. They are trend-setters in attitude and action. Quite simply, they are ... cool! More.
Jayride wins Social Capitalist Award
Category: Social Capitalist
Looking for a lift from here to there? Jayride wants to be your thumb.
Since 2008, the business founded by businessman/ride-sharing advocate Rod Bishop and web developer Ross Lin has been one of Australia's leading sources of carpooling... wait for it... evangelism.
Jayride, one of the Anthill's Smart 100 earlier this year, uses a slick website structure to link auto drivers and riders. But if the business' service stopped there, it would be nifty and little more. What makes Jayride cool is how it pushes its brand and how it has plugged in a revenue model designed to keep the company motoring along and driving toward its ambitious goal of extending beyond Australia.
As Bishop puts it: "Traditional carpool marketing sucks. A traditional slogan such as 'it's cool to pool' means nothing, and it's certainly not cool.
"By contrast, Jayride teams up with music festivals, solving transport problems and piggybacking Jayride onto the festival's branding. Jayride touts itself as the 'ultimate warm-up act,' letting guests 'meet fun randoms' and 'have great roadtrips with likeminded music lovers.'"
3,000 cars carpooled to Splendour In the Grass festival, with 500 people using Jayride. Jayride targets students, and helps tourists see sights in ways that are greener and more fun.
Jayride, which to date has about 7,000 members who have shared 80,000 rides. As for that revenue model, which Jayride put in place about five months ago:
"Our revenue model is selling freemium targeted classifieds for transportation companies, which drive sales and increase the number of customers choosing high-occupant transport," Bishop says. "We have made the first listing sales, and received great feedback both from transport companies who have seen their businesses increase and from travelers and commuters who now find it easier to get from A to B with less environmental impact."
Ah, the environment; Jayride notes that consistent carpoolers save 1.38 tonnes of carbon emissions a year -- a save about $2,400 over the same period. By helping Australian fill empty seats in cars, buses, trains and ferries, Jayride takes a bite out of gridlock and the nation's fuel dependency.
Jayride's founders actually didn't devote themselves full-time to the business until the middle of this year, when they put the revenue model in place. Now they're ready for the long haul.
"The coolest thing about Jayride," says Bishop, "is that it has found its niche problem and designed a niche solution that has the ability to deliver real, effective change in people's lives."
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