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Cool Company Awards
The Cool Company Awards were launched in 2006 as a way for Anthill to acknowledge and celebrate Australian organisations that are doing things differently to bring about positive change. Cool Companies stay one step ahead of the rest. They breed leaders who are rule-makers and rule-breakers. They are trend-setters in attitude and action. Quite simply, they are … cool! More.
Game On [Finalist, MOBILE]
Company: Game On – The Ultimate App for Sports Fans
With Game On, sports fans are finally able to see, in real time, where their favourite team’s fellow supporters are watching the big game.
Sports fanatics can gain an understanding of the atmosphere at venues. They can see where their team’s supporters are checking in, on the ground or in a pub, kilometers away.
Game On puts sports lovers in the moment in an innovative (and indeed cool) way.
The company markets across a number of mediums, allowing its staff to remain connected to its customer base at all times. The team also sets aside time each week to work through new technologies that could benefit customers.
“We believe that everything in the world is better as a shared experience, especially with sport! We want to unite strangers who have a common passion, Game On’s Gus Bruno recently told Anthill Online.
“We’ve seen how this works with sports fan groups, but even look at what happens when different supporter groups unite at the Olympics, or the FIFA World Cup for example. The power of sport should never be underestimated in highlighting that we are all the same at heart and should accept and embrace where we are different!”
So, how’d the inspiration strike?
Gus was in Brazil for the 2014 FIFA World Cup. Following the Socceroos, Gus was at a loss when he could not locate any of the Australian fans with whom he wanted to share his global footballing pilgrimage. He struggled to find in an area strange to him, fellow fans with whom he could share the emotional experience. Gus knew he could not be the only diehard far in search of others who shared his obsession.
Now in full swing, Game On is completely driven by sports fans. At the very core of this concept is the fact that the company, from the top down, just like its customers, are raving mad sport fans.
“We are so blessed that we get the opportunity to work in something we love so much, it’s like creating things for your friends because you know it will make them happy,