Home Cool Company Awards 2012 Meet Flippa, Anthill 2012 Cool Company Award Finalist

Meet Flippa, Anthill 2012 Cool Company Award Finalist [Global Growth Category]

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What are the Anthill Cool Company Awards?

The Cool Company Awards were launched in 2006 as a way for Anthill to acknowledge and celebrate Australian organisations that are doing things differently to bring about positive change. Cool Companies stay one step ahead of the rest. They breed leaders who are rule-makers and rule-breakers. They are trend-setters in attitude and action. Quite simply, they are … cool! More.

Flippa

Company: Flippa
Website: flippa.com
State: VIC
Category: Global Growth

Think of a web address in the same way as a postal one. The property that it represents, in either case, is (or should be) by virtue its existence, a valuable piece of real estate. Through the management of online realty, Flippa excels at what it does, making it the vehicle for buying, auctioning and selling websites.

Founded in 2009 as the formalised off-shoot of an informal auction system on SitePoint.com, Flippa has enjoyed what you might call an accelerated journey to market domination. The absent .au in its URL says it all: the web industry is the essence of global. Much of that global traffic, naturally, is American, and only a tiny portion actually Australian. Count on a few Aussies, then, to gloat over beating the Americans at their own game.

Domain ownership is a contested thing: only one business, after all, gets to take up residence at the coveted (e.g.) cool.com. Yet, by extending the industry to all levels, Flippa shows that it’s not just a game that only the very elite play… or the full-time realtors, for that matter. (Despite the name, the company reports that only 5% of users are actively flipping sites.)

“Flippa is about possibilities,” wrote the company team in its application. “We give sellers the chance to monetise work and ideas they have already invested time and effort it, to free themselves up for other projects. We give buyers the chance to become instant web entrepreneurs.”

Flippa may not (per the demo video below) have actually had a hand in last year’s Myspace sale. Yet it can claim a single degree of separation from Mark Zuckerberg, as the Facebook emperor’s first site, facemash.com, found new ownership under Flippa. Some web sites have sold for as much as $750,000 a pop, and among some 200,000 registered members, all-time domain sales are nearing $100 million. Yes, that’s after three years in business, and with an entire operating staff of 12 (three of them based internationally).

So, Mr. Murdoch, if you want a second stab at online real estate…you know who to call.

How to Sell Myspace on Flippa.com

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