What are the Anthill Cool Company Awards about?
The Cool Company Awards were launched in 2006 as a way for Anthill to acknowledge and celebrate Australian organisations that are doing things differently to bring about positive change. Cool Companies stay one step ahead of the rest. They breed leaders who are rule-makers and rule-breakers. They are trend-setters in attitude and action. Quite simply, they are … cool! More
Briometrix [WINNER, Innovation]
This cool company was born when Eckhard Kemmerer and Natalie Verdon saw people who use wheelchairs struggling with Fitbits and other wearable devices designed for able bods.
“With 70% of shoulder injury leading to immobilisation, 50% cardio and weight, 30% depression, and less than 30% with wheelchair skills, we wanted to create an affordable fitness and accessible navigation app for wheelchair users, and a clinical app and wearable device for wheelchair rehab. It is about independence, fitness, health, being social and getting out and about,” Natalie told Anthill.
The purpose of Briometrix’s Navability app, which will be available in April 2018, is to build the go-to wheelchair user data base that is utilised by the wheelchair user community (users, carers, health and fitness professionals) to improve its fitness and health and ensure improvement in accessibility and injury prevention, while also improving civic location/ mapping.
It does this by determining all the movement of WC users — strokes, cadence, effort, active time and much more using the iOS and Android smartphone app and wearable tracker plus a web application for clinicians, sports coaches and government/council and wheelchair product designers to improve wheelchair users independence and live life to fullest.
Briometrix has also partnered with the Royal Ryde + Prince of Wales Hospital, APC + Institute of Sport, Uni of Wollongong Digital Living Lab and SMART division and been talking with Google Partners.
“We are turning every wheelchair into a ‘Google car’ on map cities. We will create that wheelchair Icon on Google Maps,” Natalie remarked. “Briometrix works with people who use wheelchairs. We spend a lot of time with people who will live with a wheelchair for their whole life.”
“Testing for a cure to various spinal problems costs millions of dollars and thousands of hours. But understanding and building solutions to immediately improve someone’s life is priceless. We believe by creating these products we not only help the wheelchair community but also others. For example, the elderly, frail, parents with strollers will use Navability App as it shows the easiest route, avoids steps.
“We call our wheelchair users pilots… we learned the French call anyone in command of a vehicle a pilot – whether it is a bicycle, a racing car or an aircraft. As the pilot, you are responsible for everything that happens to you and your vehicle. Pilot just says it all, you have your destiny in your hands. When we share that story/reason with our wheelchair community they love that term.”
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