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Anthill Cool Company Awards
The Cool Company Awards were launched in 2006 as a way for Anthill to acknowledge and celebrate Australian organisations that are doing things differently to bring about positive change. Cool Companies stay one step ahead of the rest. They breed leaders who are rule-makers and rule-breakers. They are trend-setters in attitude and action. Quite simply, they are … cool! More.
Bent-Over Silicone Nozzles [Finalist]
Company: Bent-Over Silicone Nozzles
Category: Micro Business/Innovation
Ah, who doesn’t love their silicone nozzles bent over? You know, it’s sometimes hard to get into those hard-to-reach spots, so you would think that someone out there would have already looked beyond the right-angle when it comes to applying sealant.
But the aptly-names Bent-Over Silicone Nozzles is the first company of its sort to offer angled nozzles that help tradies get into all those nooks and crannies.
Many companies say they listen to the need and wants of their clients. But Bent-Over actually works in partnership with its clients to dream up new products that work in real-world applications (quite literally).
“We have made various changes to our silicone nozzles based on client feedback and are working in partnership with various clients on their innovative products that could help to revolutionise the building and construction industry,” the company says.
“We believe that the end-users are the best inventors, they live and breathe their work every day and know how to make it better.”
Bent-Over Silicone Nozzles markets its products onsite in the construction industry and through industry magazines and PR. The company tells us that its clients respond well to the key influencers in the industry, so those are the outlets the company reaches out to.
Going forward, Bent-Over Silicone Nozzles says they are planning to keep innovating and releasing new products to help tradesmen (and women) reach those seemingly impossible tight spots.
In less than a year, the company has taken its product from a single store in Victoria to stores all across the nation.
Now that’s cool.
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