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MediTracker [SMART 100, 2018]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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 1. THE BEGINNING

This innovation initially came to life when…

Professor Michael Georgeff (CEO) watched a SBS Insight show, “Saving Health” which profiled patients with chronic diseases (or their carers) struggling to cope with treatments due to poor communication in Australia’s healthcare sector. He decided he wanted to make life better for these patients by using technology to empower them with respect to their health.

2. WHAT & HOW

The purpose of this innovation is to…

…to connect patients via the first ever medical smartphone app that secures live 24/7 link to their record as held in their doctors clinical software. The app works without the Internet, so great for people that travel.

It does this by…

…a patient downloads and installs the app, makes a demand for their record and, if the practice is enabled for MediTracker, the app will connect their phone to their health summary and pathology results.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

…mediTracker is the first smartphone app of its kind in Australia. Mike Georgeff has patients who maintain this technology has allowed them to travel – because before it, they were afraid to leave their medical team.

Its various benefits to the customer/end-user include…

No matter where a patient is in the world, they can walk into any emergency department of any hospital and call up their Australian GP record, even without the Internet.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

This has never been done before. Please see this story in the medical press: http://medicalrepublic.com.au/app-will-change-everything/7682 or this story (also medical press) http://meditracker.com.au/has-meditracker-cracked-the-toughest-nut/.

5. TARGET MARKET

It is made for…

Patients who have chronic diseases, people who travel (especially to exotic or far-flung locations, patients who want their test results sent to the smartphones.

It is available for sale through…

Via both Apple and Google app stores.

Our marketing strategy is to…

Reach people, most especially patients via both Apple and Google app stores, plus through doctors practices.

 

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: MediTracker – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)

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