Marketlend

Marketlend [SMART 100, 2016]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

Marketplace lending platform for trade credit.

2. WHAT & HOW

The purpose of this innovation is to…

Koobee is here to help people find the perfect gift for the ones they love locally or online.

It does this by…

Clients SMEs, applying for an account whereupon we conduct an underwriting and risk assessment using a proprietary risk tool. After this is complete, the credit account is listed for bidding in auction style by investors at the rates they are willing to pay, we cap the rate to protect the client. Upon settlement we pay or buy invoices from client.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

It lowers enables SMEs to obtain credit and lowers the cost of credit to SMEs. It gives SMEs access to the capital markets at a low cost. It offers investors a better return with more transparency than most comparable investments. As we also perform the payments and collections it enables the SMEs to improve their administration and reduce workload.

Its various benefits to the customer/end-user include…

It lowers the cost of credit to SMEs and gives SMEs access to the capital markets at a low cost. It offers investors a better return with more transparency than most comparable investments.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Bank lending and finance companies who are accessing the capital markets to fund their balance sheet and subsequently lending to the SMEs at higher rates.

Its predecessors/competitors include…

Banks and Finance companies

5. TARGET MARKET

It is made for…

SMEs with turnover from $100,000 up to A$10,000,000 per annum with a need for trade credit. It is particular attractive to suppliers who want to remove the collection process and increase sales. Investors who are sophisticated or meet class order exemption requirements, that is the investor can invest based on the information provided and realises there is no disclosure document or prospectus issued.

It is available for sale through…

It is available through the internet, brokers and referral networks like accountants. It is accessible at www.marketlend.com.au

Our marketing strategy is to…

We use referral, network connections as well as google ads and the press.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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