Comments on: Marketing wisely in an economic downturn

By: Advertising is Dead : Long Live Advertising. | Working Three

Advertising is Dead : Long Live Advertising. | Working Three — Fri, 12 Mar 2010 00:01:11 +0000

[...] http://anthillonline.com/marketing-wisely-in-an-economic-downturn/ http://anthillonline.com/how-social-networks-are-transforming-tv/ http://anthillonline.com/what-the-newspaper-industry-needs-to-do-to-survive/ http://www.ted.com/index.php/talks/seth_godin_on_the_tribes_we_lead.html http://www.youtube.com/watch?v=ddO9idmax0o http://www.youtube.com/watch?v=6a_KF7TYKVc Posted June 4th, 2009 [...]

By: Anthill publishes our articles | Working Three

Anthill publishes our articles | Working Three — Fri, 12 Mar 2010 00:00:34 +0000

[...] Marketing wisely in an economic downturn [...]

By: Anthill publishes our articles | Working Three | Digital Branding + Design

Tue, 30 Jun 2009 01:09:26 +0000

[...] Marketing wisely in an economic downturn [...]

By: Advertising is Dead : Long Live Advertising. | Working Three | Direct Marketing, Direct Branding

Thu, 04 Jun 2009 03:08:34 +0000

By: Josh

Josh — Tue, 19 May 2009 20:32:47 +0000

A good read, I found. It just reminds me though, that many existing marketing campaigns aren’t working. I hope that more people will take this advice because it’s amazing to see how many pass it up.

By: Mark Cameron

Mark Cameron — Tue, 19 May 2009 06:18:13 +0000

Hi Gene. Thanks for the comment. You’re completely right of course, SMEs need to market themselves far more effectively. In any sort of economic environment. The issue is that in the current situation, more than any other time, it is a case of “the quick and the dead”.

By: Gene Stark

Gene Stark — Tue, 19 May 2009 06:07:57 +0000

Great article Mark, sometimes I wonder whether our advice is falling on deaf ears when it comes to the average SME in Australia!

The statistics I have seen here:
2008 PWC Survey “Private Business Barometer IV” paints a depressing picture of Australian SME’s:
92% to cut marketing “expenditure” in a downturn.
78% would cut Marketing costs first!!!

Compare this with the 2008 BRW Fast 100 Companies – 70% plan to market more aggressively in a downturn!

I wonder why the Fast 100 are growing and the average is struggling to survive?

For most Australian small businesses, branding remains a mystery, marketing a misery and tomorrow is likely to be history… Aussie Battlers? Where the bloody hell are ya?

Forget Rudd’s Handouts and Kochie’s Reject The Recession – just get the average SME to invest into effective and accountable marketing activities and we’ll market our way out of the GFC!