What are you doing to master online marketing in 2012?

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Marketing & Media

News, opinion and advice on marketing and the rapidly evolving media landscape.

Show Pony Fashion uses social media to make $1M in first year. Who says Australian retail doesn’t understand Facebook?

February 6, 2012 | By Cameron Burgess

Founded little over a year ago on the back of a credit card ‘investment’ Show Pony Fashion has defied the industry trend of sliding sales to post it’s first million dollars in revenue. A combination of internationally-inspired, Australian-designed and affordable garments coupled with an intelligent approach to social media and ecommerce seems to have struck a chord with Australia’s fashion-conscious women.

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Pete Williams’ EXTREME ‘content leverage system’ video

If you attended yesterday's webinar with Pete Williams on outsourcing, offshoring and crowdsourcing, you might...
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5 Steps to Stand out in your Market Using Internet Video [WEBINAR]

The Internet has become more and more visual – people watch more than they read. YouTube is now the world’...
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Ferris Bueller: The Sequel? (Matthew Broderick chucks a sickie)

Clearly crafted to appeal to the maturing Gen X market, this Honda ad has been released as an an attempt to sc...
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Another blow to Australian online retail. For shoppers without borders, the U.K. beckons.

Ever since the Australian dollar attained parity with its American equivalent 16 months ago, the market dynami...
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Successful business management is all about marketing, marketing and more marketing. (Three tips and traps)

If property investment is all about location, location and location, successful business management is all abo...
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Soup stirs the Facebook pot to discover word-of-mouth nuggets

What’s word of mouth got to do with Facebook? Plenty, says Soup, an advocacy marketing agency distinguished ...
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Believe it or not, death of the traditional field sales force is no exaggeration

Customers prefer to browse FAQ pages online, rather than encounter in-your-face sales representatives. When ne...
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Want to build a mobile website? The good news is that you already have one.

Here’s a factoid to wow your brains: in 2010, 36% of all smartphone users browsed the internet on their mobi...
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Show Pony Fashion uses social media to make $1M in first year. Who says Australian retail doesn’t understand Facebook?

Founded little over a year ago on the back of a credit card 'investment' Show Pony Fashion has defied the industry trend of sliding sales to...
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More want to watch Pygg grow fatter

Pygg’s stock is rising. The Australian-born Twitter payment pioneer has banked $600,000 in new angel capital. Pollenizer, the startup incu...
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What’s the most inspiring thing anyone has ever said to you?

At Anthill HQ, we like to think that we've been responsible for the occasional inspiring quote. We certainly like to share the rare and spon...
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Crowdsource your financial modelling? New Aussie online marketplace launches for lovers of spreadsheets.

Just because your CV says you’re a spreadsheet maestro, doesn’t make it true. Before you flub your company’s finances, check out new M...

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Sponsored by Do you need branding advice you can trust?

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