First up, this is actually an ad for Pantene shampoo made in the Philippines.
It’s remarkable for two reasons.
Firstly, unless I told you that, you would not know it until the final few seconds of the ad. There is not a shampoo bottle in sight.
Secondly, for many women in business and entrepreneurial pursuits, this ad is going to hit home. Hard.
Why are women called different things when displaying the same behaviours as male counterparts? I don’t know but, I’ve been on the receiving end of many of these labels. Many women have been.
Will shampoo be the answer? No. Not at all. But, thanks Pantene, for a powerful piece of content that highlights a very real situation.
Labels against women – Pantene