Home Smart 100 2011 Male Brazilian Wax (SMART 100)

Male Brazilian Wax (SMART 100)

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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

Male Brazilian Wax

This innovation initially came to life when…

…there was a call from the male population for better personal care, but there was no one advertising the fact that they would do the male Brazilian wax. Enter Ouch Waxing Studio. We openly advertise that if you have hair there we will wax it with no embarrassment. This led to many men getting their private parts waxed, some for comfort, some for the sports they participated in, some just to make it look bigger.

WHAT & HOW

The purpose of this innovation is to…

Before Ouch was in the marketplace, men who wanted to get the Brazilian wax would have to head down a back alley for a wax. Ouch takes the giggle out of this kind of treatment, making it accessible.

It does this by…

Clearly advertising that Ouch specialises in Brazilian waxing for both men and women. Welcoming all that call with questions and by making this treatment as quick and pain-free as possible.

PURPOSE & BENEFITS

This innovation improves on what came before because…

There has not been a male Brazilian waxing studio on the High Street or in the mainstream before. By making this kind of treatment mainstream, people will start to except that metrosexual grooming is a valid industry.

Its various benefits to the customer/end-user include…

Having a award-winning studio take care of all your waxing needs. It would also be my hope that I could train waxers in the art form that is the Brazilian wax.

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

In the past the Brazilian wax was something deemed for the most risqué of men but now it is something that the tradies, soccer dads and athletes are all doing. My innovation makes it more assessable to these people.

Its predecessors/competitors include…

Home waxing kits which can be like waxing with masking tape or a trip to the seedy part of town where some unqualified person does their best…no thanks.

TARGET MARKET

It is made for…

Target market is all men from 18 to 80 who wish to be groomed in that area.

DISTRIBUTION STRATEGY

It is available for sale through…

Ouch Waxing Studio Pty Ltd

Our marketing strategy is to…

Make male Brazilian wax mainstream.

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