Financial success may seem like the obvious benchmark for business success. However, according to former Apple Fellow and managing director of Garage Technology Ventures Guy Kawasaki, it is “making meaning” that lies at the heart of entrepreneurship and should be the foundation stone of any business.
He believes that those companies which set out to solely make money tend to fail, while those that have have the intention to achieve a higher goal, such as making a positive change in the world, are destined for success.
As a successful venture capitalist with two companies and nine books to his name, Kawasaki’s advice is well worth the time you’ll spend watching this two and a half minute video from 2004.
Video courtesy of Academic Earth