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Maisie [SMART 100, 2018]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

Two guys, previously small business owners, met at a startup and realised they had experienced similar problems growing their previous businesses. They had both found online marketing incredibly complex and time consuming to learn and manage themselves. There were literally dozens of marketing tools you had to stitch together and become an expert in using. Outsourcing the problem to marketing to agencies had proven to be expensive and offer little value. We wanted to give SMBs a real solution SMBs could easily use to grow their businesses at an affordable price.

2. WHAT & HOW

The purpose of this innovation is to…

…help small businesses, who can’t afford a marketing team, to grow sales and be more successful by giving them an easy way to market themselves like big businesses.

It does this by…

simplifying and automating online marketing to increase website traffic and sales. Maisie is an intelligent marketing assistant that automatically creates digital ads and social posts, targets the right audiences, and manages and optimises digital ad campaigns and budgets across multiple popular digital marketing channels like Facebook, Instagram, Google, Bing & Amazon.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Simplifying and automating online marketing to increase website traffic and sales. Maisie is an intelligent marketing assistant that automatically creates digital ads and social posts, targets the right audiences, and manages and optimises digital ad campaigns and budgets across multiple popular digital marketing channels like Facebook, Instagram, Google, Bing & Amazon.

Its various benefits to the customer/end-user include…

It is conversational (message-based) so is inherently intuitive and easy to use for small business owners. It automatically handles marketing across multiple digital channels like Facebook, Instagram, Google, Bing & Amazon so the end user has to do very little.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

  • Generating more website traffic and sales by increasing marketing activity and improving targeting and ad optimisation.
  • saving users lots of time through automation of manual tasks.
  • saving users money through ROI-driven recommendations.
  • Outsourcing to a marketing agency (expensive) or the small business owner trying to do it themselves (and usually failing) by stitching together several software tools and spending lots of time on courses, in forums, etc trying to get up to speed with digital marketing.

5. TARGET MARKET

It is made for…

Small business owners anywhere in the world who are promoting or wish to promote their business online. Globally approx. 80 million businesses have Facebook pages and approx. 5 million of these businesses advertise.

It is available for sale through…

Our website, via third-party resellers, via e-commerce platform app stores (e.g. BigCommerce, Shopify, etc) and via the Messenger App Store.

Our marketing strategy is to…

Promote Maisie via e-commerce platform app stores, the Facebook Messenger bot directory and via agencies/developers/designers. Market directly to small businesses via a multitude of online channels like email, search, social, etc.

 

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: Maisie – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)

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