The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
This innovation initially came to life when…
Founder Lauren Reilly noticed many SME enquiries did not convert to sales in her traditional list-broking business due to the high cost and large volume of data required for minimum order standards. Automating the supply process through mailinglists.com.au eliminated associated labour expenses and brought the minimum order value down from $1,500 to $29.95, thus creating a new business model opening the market to SMEs to finally access mailing lists in an affordable, timely and self-directed manner.
WHAT & HOW
The purpose of this innovation is to…
Enable SMEs to access mailing lists to grow their business.
It does this by…
An automated data selection and order process at MailingLists.com.au that eliminates associated labour hours and thus reduces minimum order quantities and expense.
PURPOSE & BENEFITS
This innovation improves on what came before because…
Finally SMEs can access targeted mailing lists.
Its various benefits to the customer/end-user include…
Self-directed affordable data for marketing or research purposes selected across industry, geographical and data options.
COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Guerilla marketing techniques in early-stage or cash-stressed businesses, with targeted communications occurring through online channels or PR rather than one-to-one direct marketing.
Its predecessors/competitors include…
Traditional list supply companies whose target audience is focused on medium to large organisations.
TARGET MARKET
It is made for…
Entrepreneurs and small business owners who are looking for targeted ways to access their market to grow their business with definable accountability and access to the reporting that direct marketing allows to determine the success and impact of a campaign.
DISTRIBUTION STRATEGY
It is available for sale through…
MailingLists.com.au
Our marketing strategy is to…
Create awareness to the Entrepreneur and SME community. The first response when people are shown the site is, ‘What a great idea!’
SUPPORTING IMAGES AND/OR VIDEO
SHOW YOUR SUPPORT FOR THIS INNOVATION
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To check out the Anthill SMART 100 Readers’ Choice winner for 2010, click here.
