Home SMART 100 2018 Maik Wall Frames

Maik Wall Frames [SMART 100, 2018]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

I had all my children’s artwork, photo’s, invitations and craft stuck all over the wall. An eye sore. I really wanted a way to display all these things going on in our life in one organised space. So I cut up strips of paper and made a border around it all. I could easily make it bigger by adding other paper strips. When artwork came in it went straight up into that space. My paper strips were so adaptable!! Best of all they went on the wall with blu tack. Rental friendly, neat and tidy.

2. WHAT & HOW

The purpose of this innovation is to…

…take the pain out of displaying children’s artwork and create an organised space for all the things ( not just one ) you like to stick on the wall. To provide the adaptability and flexibility like no other frame.

It does this by…

…creating a wall frame system that comes with 12 straights, 28 connectors and 8 corners. Snap the straights and corners together with connectors to make the size you want. 2 frames in 1. Make one large A1 plus frame or 2x A2 size frames with over 10 different configurations. Blu tack adheres the frame to the wall. Easy.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Finally there is a frame you can resize! The maik wall frame really is the most adaptable wall frame ever! It is cleverly designed to fit your ever changing life. Add 2 or 3 frames together and you have a size and possibilities that are not available currently in the market. All this adaptability comes in a small box.

Its various benefits to the customer/end-user include…

Resizable, repositionable, light-weight, glass-free, no hooks, no drills required, 2 frames in 1, fits in a small box, won’t damage the wall, perfect for renting, child safe, take your frame from childhood to adulthood, curate your own space.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Fridges, traditional one item frames. piles on the kitchen bench……notice boards, whiteboards.

Maik creates a border around a group of items on the wall. Customise the size. There are no other frames on the market similar to maik.

5. TARGET MARKET

It is made for…

Mums with children 3 years old-12 years old. This group of women are between 25years -50 years old. These women want solutions to make life easier and many of them are living in rental accommodation and need rental friendly wall display ideas. They struggle to implement ways of displaying their children’s work and feel guilty when they have all of their child’s creations in a pile on the table. When it gets too much things disappear in the bin.The fridge seems to provide temporary relief until the plumbers magnets can’t hold anymore.

It is available for sale through…

A kickstarter campaign in April and were successfully funded. At the moment we have a sales channel available through Indiegogo until we have fulfilled our kickstarter orders. Retail distribution starting locally and an online presence.

Our marketing strategy is to…

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