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1. THE BEGINNING
This innovation came to life when…
Tim Gregory saw a problem with the disconnection of the various players in the livestock market. The industry is entrenched in old and slow-moving practices and this was a way to dramatically change that and modernise the way in which the industry communicated.
2. WHAT & HOW
The purpose of this innovation is to…
Connect three distinct players in the livestock business, making the sale of livestock from farm to abattoir more efficient and enable higher yields for livestock producers.
It does this by…
Creating a livestock pricing matrix which is location-aware and enables producers to access live, up-to-date data from a range of abattoirs across the country and match price per kg and transport costs to reveal the highest price and yield for producers.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
The current process to access information is via a third-party stock and station agent. The price is updated weekly or monthly by the abattoir, then faxed or emailed to the stock agent. The producer will then phone the stock agent to request the information. This streamlines and makes the process live and instantly updatable.
The benefits to the customer/end-user include…
This benefits the farmer by allowing access to instant data for livestock sales and maximising their sale price. This benefits abattoirs by enabling them to provide spot pricing alerts when they need to fill orders.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
This is a completely new approach to a sales process that has not changed in about 100 years. Never before have the three players in this industry been connected in such a streamlined seamless way.
Its predecessors/competitors include…
There are no current competitors. The new service benefits all players in the industry by modernising a process, saving time and money for each distinct customer, providing a platform which efficiently connects everyone.
5. TARGET MARKET
This innovation is made for…
All three players in the livestock industry. There are 55,000 farmers, 100 large-scale abattoirs and over 1,000 livestock agent offices in the country. Software is designed to provide unique services to each player to maximise the efficiency of their part of the sales process.
6. DISTRIBUTION STRATEGY
It is available for sale through…
Online. The entire system is web-based software.
Our marketing strategy is to…
Sales strategy focuses on the stock agency businesses. Although the bulk of the customers are the livestock producers, the built-in features provide huge benefits for the livestock agents to adopt and encourage their clients to come on board with the software. Other marketing will be done through the livestock associations and national farming organisations.
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FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
