Home SMART 100 2016 Literacy Planet

Literacy Planet [SMART 100, 2016]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

Literacy Planet initially came to life when founder Shane Davis saw the need for quality literacy software for children that was Australian based. Two years of intensive research and development with educators, parents, authors and technology specialists followed. Responses to the test versions of Literacy Planet were overwhelming. Students became deeply engaged and re-motivated to learn. Parents were able to see their child’s progress at home and became more involved with classrooms. Using gamification prinicples and aligned to the Australian, UK and CfE Scotland curriculum, it was developed to be accessible, inclusive, empowering and effective, but most of all fun!

2. WHAT & HOW

The purpose of this innovation is to…

Is to be the leading digital program to improve English literacy in students through providing the most fun, engaging and rewarding environment and ignite their desire to learn.

It does this by…

– Delivering quality curriculum-aligned literacy education content in a fun and engaging way that are rich in characters, stories, and experiences.
– Engaging teachers, parents and students in the learning environment to support student development.
– Growing internationally by adapting our program to ensure alignment with local English literacy education requirements.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

This innovation improves on textbooks because it is interactive and fun for students, allows teachers to tailor assignments for differentiated learning based on level of the student, rewards students for participation through points that can be redeemed to play games and build avatars, provides assessment and reporting tools for teachers, saves money and can be used by Foundation -Grade 9

Its various benefits to the customer/end-user include…

For teachers and principals benefits include a comprehensive, flexible, effective and fun literacy digital resource that is easy to use.

For Parents benefits include an easy to use digital resource proven to improve literacy outcomes that kids love using.

In the past, this problem was solved by…

The problem was solved by using a multitude of textbooks in the classroom and at home.

Its predecessors/competitors include…

Our competitors include U.S. developed eLearning resources that do not cover the full range of areas of literacy: Pre-reading, phonics, sight words, reading, spelling, vocabulary, comprehension, grammar and punctuation.

5. TARGET MARKET

It is made for…

Schools and primarily used by teachers. Principals, Heads of Curriculum and ICT school leaders also see value in LiteracyPlanet because it is a comprehensive literacy teaching tool for Foundational through to Grade 9. It saves teachers time, is easy to use, is cost effective and flexible, delivers improved literacy outcomes, enables progress report tracking and differentiated learning, is aligned to the Australian curriculum and kids have fun and remain engaged.

It is also made for parents to help their children improve their literacy learning, provide quality screen time and have fun.

It is available for sale through…

It is available for sale through two channels:

Literacy Planet sells directly to primary and secondary schools in Australia and Great Britain.

Parents buy directly from literacyplant.com. The majority of home based customers live in Australia and the United Kingdom.

Our marketing strategy is to…

Build Brand Awareness: Leveraging our strategic relationship with Nine, through use of TV and digital advertising.

Additionally, every June-Aug we run Australia’s largest free, online word building competition: Word Mania

Generate Leads: Using performance media (Google, Facebook), direct mail & trade marketing to reach the school market.

Acquire Subscriptions: Using performance media (Google, Facebook,Nine) & CPA deals to reach parents.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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