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LinX [SMART 100, 2018]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

My team and I were discussing ways to streamline the client experience for a more user-friendly result. We prioritised on-the-go accessibility of AdWords & Facebook statistics for our clients’ marketing campaigns in a simple to use format.

2. WHAT & HOW

The purpose of this innovation is to…

…ensure clients stay up to date with their AdWords and Social Media campaigns, receive push notifications for leads, and easily visualise the growth of their business.

It does this by…

…providing clients with immediate access to their client manager, on-demand reports, live leads and daily, weekly and monthly clicks and impressions.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

…previously, clients would need to access their AdWords accounts solely from their desktops. Not only is this far less efficient in a time-productive sense, but the LinX app also provides all information in a more user-friendly mobile app. Online experiences now regularly migrate across devices, so the LinX app enables our clients to have flexible access.

Its various benefits to the customer/end-user include…

The ability to track their leads, clicks and impressions on the go, wherever they are. Within the app, LinX also provides clients with Facebook Lead integrations a pivotal point of difference given its exclusivity to SponsoredLinX.

Contacting their account manager for the full report and run-down of their campaigns or accessing their accounts through a desktop.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

no one! LinX is a revolutionary, world-first application enabling small to medium business owners to track their AdWords and Facebook performance data in one simple-to-use platform with push leads going directly to their designated mobile device.

5. TARGET MARKET

It is made for…

Small to medium businesses who utilise our AdWords and/or Facebook management services, and are looking for a way to more easily track their campaigns and insights.

It is available for sale through…

Apple & Android devices, exclusive to SponsoredLinX clients with our AdWords or Facebook services.

Our marketing strategy is to…

Utilise a national campaign focused on Australian SMEs who want to get more sales and leads.

 

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: LinX – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)

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