Home SMART 100 (2013) League of Extraordinary Women Membership Program (VIC) – 2013 Anthill SMART 100

League of Extraordinary Women Membership Program (VIC) – 2013 Anthill SMART 100

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1. THE BEGINNING

This innovation came to life when…

We wanted to meet more women in business! After running our own businesses, we knew there had to be other successful, extraordinary women out there and we went searching for them. On our journey, we discovered enough women craving connection and inspiration to sell out events, new cities and created a community of members who could help inspire each other as we become the largest groups for young female entrepreneurs in Australia.

2. WHAT & HOW

The purpose of this innovation is to…

Ban the word ‘networking’ and create unique and stylish events where female entrepreneurs can meet and create true friendships. We provide inspiring speakers and through their story help the dream of owning a business become a reality.

It does this by…

Through the talents of the best female entrepreneurs in Australia. We hold Showcase and Breakfast events on a monthly basis and provide our members unique access to these successful businesswomen.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Women don’t work like men! We wanted something that suited a younger generation of women. Preferably women who like us like a good cocktail, a great black dress and high heels. Oh, and women who appreciate a true and honest story with no spin.

The benefits to the customer/end-user include…

A sense of connection, business advice, motivation and inspiration to help them create and grow their businesses.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

They weren’t solved!

Its predecessors/competitors include…

Traditional networking events, but yuk!

5. TARGET MARKET

This innovation is made for…

Women who want to start their businesses, who want to grow their businesses and who want to be surrounded by other women who are extraordinary, inspiring and who have been through what they’re going through!

6. DISTRIBUTION STRATEGY

It is available for sale through…

Our website, leagueofextraordinarywomen.com.au.

Our marketing strategy is to…

Use our events to help grow our membership numbers, but also the importance of word of mouth. We love when our members recommend other people to us and that’s been our greatest growth.

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FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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