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LeadChat [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

This innovation was born when Co-Founders Michael and Gary needed a cutting-edge solution to increasing sales and converting leads online. They were disillusioned by their old ventures in sales, and decided that they needed to bring the same customer service that a salesperson would offer in a store, onto the Internet. Too many leads were slipping through the fingers of both their own and most other ecommerce or online businesses. It was an epidemic. And so LeadChat was born: the online live chat answer to losing sales and sluggish leads.

2. WHAT & HOW

The purpose of this innovation is to…

Sell. The purpose of LeadChat is to make sure that there is a ‘salesperson’ on your site 24/7 in the form of a chat agent. This will increase leads and close sales.

It does this by…

Using a live chat box staffed by one of our amazing agents to answer queries in real time, gather leads and create more sales. In other words, live chat to the customer to make them happier, and our clients sell more.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

It’s Australian-based so we are fantastic at servicing Australian businesses, because we are one. LeadChat is insanely cost-effective, charging out staff at only $1 per hour. We’re one of the most competitive providers, thanks to our low price. We keep the price hyper-affordable by letting our agents service multiple businesses at once (it’s legal!).

Its various benefits to the customer/end-user include…

It provides real-time support to customers 24/7, which naturally results in more sales. Live chat has astounding sales potential. We think you can see an approximate 800% increase. It’s INSANE!

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4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…a contact form, email and time-hungry phone calls taken by customer service reps. By the time someone gets back to a customer via email or phone, the lead has gone cold or has been purchased elsewhere. They don’t want to buy anymore. LeadChat means their queries are met when the customer is about to buy NOW.

Its predecessors/competitors include…

There are many, many competitors online offering the same service as us. No one as competitive, and we are special because we’re true blue Aussie. LeadChat doesn’t think there is an alternative service — live chat is the way to sell.

5. TARGET MARKET

It is made for…

…businesses spending on average $1,000 a month on acquiring traffic through Google Ads, SEO and SEM for the purpose of generating leads. We can do this much more effectively and cost-efficiently for them.

It is available for sale through…

…our website (LeadChat.com). Why not try our service out by using the chat box? You’ll chat to a real person, we promise.

Our marketing strategy is to…

…create amazing content that people can read, relate to and share in order to establish ourselves as leaders of the industry. We don’t believe in boring, traditional marketing. We have an amazing blog and small, personable sales team. We also have awesome partners in SEO and online paid that like to have us help their clients convert.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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