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- Smart 100
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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.
LeadBolt
This innovation initially came to life when…
…founder Dale Carr noticed how many website owners were complaining about declining revenues they were seeing from online adverts placed on their web pages (especially with Google Adsense). Digging deeper, Carr identified a trend called ad-blindness where web visitors were now so used to the look and feel of online adverts that they were totally ignoring them. Carr set about working on an advertising solution where the display method would be more engaging meaning higher click-throughs, better web-owner revenues and higher quality leads for advertisers.
WHAT & HOW
The purpose of this innovation is to…
…help website owners, online content developers, bloggers, and picture and video posters to make more money from their online properties. At the same time, to increase the quality of leads for online advertisers.
It does this by…
…presenting users with dynamic advertising that, unlike traditional online/mobile advertising models, which lie flat on the page, is an intelligent layer that overlays the site and leverages the Leadbolt optimisation algorithm to exploiting user behaviour and interacting with the users in such a way that leads to higher click-through rates (500% above online benchmarks).
PURPOSE & BENEFITS
This innovation improves on what came before because…
…online advertising has historically been about the content provider making money from the need that advertisers have for their product/service to be seen by users. LeadBolt includes consumers in this benefit equation and provides them a reason for wanting to view/respond to advertising, thus making the whole chain more effective with 500% better response rates from consumers.
Its various benefits to the customer/end-user include…
…more relevant adverts, and better quality to freemium web content as web owners embrace the technology as a better way of monetising their properties as opposed to formally charging content access fees.
COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Its predecessors/competitors include…
TARGET MARKET
It is made for…
…for publishers of premium online content (including websites, videos, downloads etc.) who want to monetise their content.
It is also for advertisers who want a more dynamic, effective and measurable advertising platform as their ads will not lie flat on the page, but rather be presented to users in front the content. And, due to the LeadBolt’s proprietary optimisation algorithm that exploits user behaviour, it targets users that are incentivised to interact with the ad.
DISTRIBUTION STRATEGY
It is available for sale through…
…our online gateway which instructs content providers how to install the content locker and how to monitor their users statistics and revenue. Advertisers access the system through a team of account managers and customer support staff.
Our marketing strategy is to…
…build a community of premium content publishers and advertisers who rave, blog and chat about the success they achieve with LeadBolt. We have built the online community purely through word-of-month and, in less than ten months, have become a leader in the industry. Complimenting this strategy, we are further increasing our profile at conferences and in the media.
SUPPORTING IMAGES
SHOW YOUR SUPPORT…
Voting for the Readers’ Choice Index has concluded, but you can still show your support!
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More about the READERS’ CHOICE INDEX.
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