LeadBolt (SMART 100)

LeadBolt (SMART 100)

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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

LeadBolt

This innovation initially came to life when…

…founder Dale Carr noticed how many website owners were complaining about declining revenues they were seeing from online adverts placed on their web pages (especially with Google Adsense). Digging deeper, Carr identified a trend called ad-blindness where web visitors were now so used to the look and feel of online adverts that they were totally ignoring them. Carr set about working on an advertising solution where the display method would be more engaging meaning higher click-throughs, better web-owner revenues and higher quality leads for advertisers.

WHAT & HOW

The purpose of this innovation is to…

…help website owners, online content developers, bloggers, and picture and video posters to make more money from their online properties. At the same time, to increase the quality of leads for online advertisers.

It does this by…

…presenting users with dynamic advertising that, unlike traditional online/mobile advertising models, which lie flat on the page, is an intelligent layer that overlays the site and leverages the Leadbolt optimisation algorithm to exploiting user behaviour and interacting with the users in such a way that leads to higher click-through rates (500% above online benchmarks).

PURPOSE & BENEFITS

This innovation improves on what came before because…

…online advertising has historically been about the content provider making money from the need that advertisers have for their product/service to be seen by users. LeadBolt includes consumers in this benefit equation and provides them a reason for wanting to view/respond to advertising, thus making the whole chain more effective with 500% better response rates from consumers.

Its various benefits to the customer/end-user include…

…more relevant adverts, and better quality to freemium web content as web owners embrace the technology as a better way of monetising their properties as opposed to formally charging content access fees.

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…traditional advertising companies such as Google who provided website owners with a way of generating ad revenue through banner and text ads placed on the websites’ pages. Their static and ubiquitous nature mean they do not have the same resonance with end users as they once had. Leadbolt solves this problem.

Its predecessors/competitors include…

…banner and flat online advertising companies such as Google and Adbrite.

TARGET MARKET

It is made for…

…for publishers of premium online content (including websites, videos, downloads etc.) who want to monetise their content.

It is also for advertisers who want a more dynamic, effective and measurable advertising platform as their ads will not lie flat on the page, but rather be presented to users in front the content. And, due to the LeadBolt’s proprietary optimisation algorithm that exploits user behaviour, it targets users that are incentivised to interact with the ad.

DISTRIBUTION STRATEGY

It is available for sale through…

…our online gateway which instructs content providers how to install the content locker and how to monitor their users statistics and revenue. Advertisers access the system through a team of account managers and customer support staff.

Our marketing strategy is to…

…build a community of premium content publishers and advertisers who rave, blog and chat about the success they achieve with LeadBolt. We have built the online community purely through word-of-month and, in less than ten months, have become a leader in the industry. Complimenting this strategy, we are further increasing our profile at conferences and in the media.

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  • http://www.facebook.com/profile.php?id=46401645 John Kitover

    I started placing Lead Bolt advertisements on my websites, forums, and blogs and my earnings have skyrocketed past my Google and Yahoo/MSN revenue. Placement and utilizing their content lock with a look and feel that resembles my website has beaten out the other ad networks I’ve utilized 3:1 in CTR and a 45% increase to my rEPC.

  • Peter Trijillo

    Awesome technology. Making far more than I ever did with Adsense.

  • David Curry

    Excellent company. Found them great to work with. Great customer support and simple to use. Go Leadbolt. Good luck!

  • Alison Z.

    I was so glad to have discovered Leadbolt, they have revolutionised the online advertising industry and as an advertiser have given us great value for money and produced quality leads. A wonderful company and a pleasure to work with. 

  • Jeremynfisher

    It such a shame applicants can purchase FB likes to win the reader choice category!