How to become a Key Person of Influence

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Latest Posts

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The Top 11 rules to make you a master of your own finances

By Ross Scutts

I believe there is no decision more important than to take charge of your own financial future. We live in a country of opportunity and yet most Australians are buried in credit card debt, car loan debt, personal debt and other debt. Don’t get me wrong, debt is not a bad thing per se, but there’s good debt and bad debt.

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How Facebook has destroyed politics and why FourSquare is the new world democracy [VIDEO]

May 8, 2012 | Marketing & Media

What happens on the internet, stays on the internet. The Onion has again risen above all other media outlets with this exclusive report into what Facebook means for the future of American politics.

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Stop undermining your own business. Why discounting is a bad idea

May 8, 2012 | Management Matters
By Sue Barrett

Do you cut prices, and give up your margin, because you don’t know how to say ‘no’?  If you do, it’s time you realise that it is no good for anyone — not you, your customer or the industry. 

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Three years building it, three days to close it. How I made the decision to shut down my startup

By Louisa Dahl

Two months ago, I made one of the hardest decisions in my life. I decided to shut down my startup business, Skimp. It took me three years to build the business. In the end, it took me just three days to close it.

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Shhh! I’ve built a time machine. Come with me back to New Year’s Eve 1999. I’ve got something to show you.

If you remember the dotcom heydays, this video is for you. If you don’t, then this video is essential viewing for you. Come on a trip back to 1999 and see how the world ‘had changed forever’ with the rise and rise of internet-based companies. Some of it may sound really familiar.

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Three things women say that are annoying

May 7, 2012 | Management Matters
By Paula Ward

“Things just fell into place”

“I guess I was due a turn”

“I’ve been lucky”

Rubbish. You make your own luck. Preparation and hard work is what will put you in the right place to experience ‘luck’ and bring new opportunities.

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StreetAdvisor: Will it or 7 others ‘fit’ in the iconic world of Webby awards?

There are Australian companies galore in the 16th Annual Webby awards nominations. With more than 10,000 entries received this year, eight Australian companies have made it to the finals. All of these companies will now be fine tuning their five word acceptance speeches.

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The three essential elements every video must have to go viral. And it isn’t footage of a double rainbow [VIDEO]

May 4, 2012 | Marketing & Media

With more than 48 hours of video being uploaded to YouTube every minute (yes, every minute), just how can you make your video ‘go viral’? Jason Allocca, whose job is to watch online videos every day, as the Trends Manager for the YouTube, explains three elements that define all viral videos.

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Near-record SME dissatisfaction with government, according to MYOB report

May 4, 2012 | Management Matters

If the latest MYOB Business Monitor is anything to go by, the Federal Government shouldn’t be basking in the warm glow of a job well done post-Federal Budget. Before state governments go getting their smug on, the MYOB report showed SMEs perceived their performance in an equally dismal light.

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Leave your wallet at home. You can now buy a round of drinks with your iPhone

May 3, 2012 | Tech & Innovation

Wouldn’t it be easier if your iPhone did everything? Well, now it almost can. Now, it can buy you drinks without the need to carry cash. A cash-free system for buying cocktails. What’s not to like?

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Key People enjoy a special status in their chosen field because they are well connected, well known, well regarded and highly valued.

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What do you know about Google AdWords? This hub was developed to answer the questions you already have, and those you haven't thought yet to ask.

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