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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.
langoor.net
This innovation initially came to life when…
The innovation came to light when Ruchir Punjabi, who had experience of serving more than one hundred clients with his expertise in web services and products, identified a few fair problems in the web site creation and management sector and decided to spend more of his energy on product development in key areas in the web space. He saw immense potential for the product in a seemingly unorganised web services market in India and elsewhere. He went head hunting for like-minded, passionate individuals in the same space and put together a motivated unit of web developers. This is his third venture.
WHAT & HOW
The purpose of this innovation is to…
…solve the dual problems of a) CMS usability (the ability of a non-technical person to use it easily and effectively) and b) absence of a ‘full service’ web site management system that helps users “manage the whole website” (design, domain, hosting).
It does this by…
…a fully integrated, one-stop flexible solution that entails:
- ‘One-Package’ Web MaS support: Live sessions management, pre-optimised for unexpected traffic, email management.
- ‘What-You-See-is-What-You-Get’ editor: Completely widgetised architecture; internal plugins/features and themes store, easy to install third-party extensions with an HTML box. Pages/features in blocks.
- ‘One-click install’ admin privileges: CRUD pages (including content areas), point-and-click visual design (100% customisable).
PURPOSE & BENEFITS
This innovation improves on what came before because…
Open-source systems widely used like WordPress, Drupal and Joomla!, are largely seen as clunky systems from the administrator’s point of view. The approach with langoor.net is to be as modular as possible with the technology of the time, while at the same time offering the competitive advantage that has not been addressed by anyone as part of one package (“full service”).
Its various benefits to the customer/end-user include…
The default option (for medium-minor-skilled users) to build an online presence (preferable to free options because of agility and flexibility) and an easy, fast online solution for skilled users that is fully integrated (like the iPhone experience in web sites).
COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
a) Open Source CMS: These systems are widely used, customised, and developed upon. They include WordPress, Drupal and Joomla!
b) Proprietary CMS/EMS: There are no specific leaders in this space. It is largely covered by larger organisations that target specific sectors and tailor their CMSs for them.
c) Web MaS: include players in US like SquareSpace, Weebly, Yola, SiteKreator, etc.
Its predecessors/competitors include…
TARGET MARKET
It is made for…
Minor-to-medium-skilled users who do not have a personal online web presence. Skilled users who want a fast, easy online solution that is completely integrated. Langoor.net is positioned ideally as the default option for creating a web presence. Or, in a more moderate pitch, a favourable way of creating web sites which is preferable to free options. The other segment that would want our do-it-yourself platform to create professional websites would be SMEs and startps. The total number of Internet users in India is 100 million with an annual 20% increase. The total number of registered SMEs is 26 million.
DISTRIBUTION STRATEGY
It is available for sale through…
Our do-it-yourself platform is available as customised and pay-as-you-go packages on our website. Hosting companies, ISP providers and web service agencies would have the option to white label and resell. We are also looking to license our website builder.
Our marketing strategy is to…
a) Encourage more developers to use it for their clients,
b) Sign up with partners (large hosts) to set this system up in their environment (they protect our ‘code’),
c) Tie up with other small business software/services vendors to make this system part of their offerings, and
d) Find key influencers through digital media sources to discuss/talk about the system.
SUPPORTING IMAGES
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